FoundRae

Studio & Flagship Store

The FoundRae flagship store opened in Manhattan, New York City, in March 2018. We didn’t want to just open a jewelry store. We wanted to create a comfortable yet inspiring environment that was a reflection of just how personal this collection is to us.

For example, we have put our entire personal book collection into the store. All of the books on the bottom two shelves can be checked out: it’s a lending library. We want everyone to feel comfortable coming in and to leave feeling inspired; whether it’s with their new piece or a borrowed book. And the inspiration is two-way. Our studio is in the same space along with a bench jeweler which allows us to see every day the personal stories that our customers create. We thrive on that interaction and learn from our customers every day.

“Each symbol is a tool of self-discovery & self-expression.
Each wearer’s personal compilation is a way to help communicate more openly about how each of us got here as well as what we envision our next chapter to be, in order to inspire and to help not just ourselves, but each other & the next generation to live more fulfilling lives.

The resulting collection is highly personal yet charged with an energy and style that’s meant to empower & to be shared.”
BETH HUTCHENS, CREATIVE DIRECTOR & CO-FOUNDER